Bookshop Beats Fashion Titan: The Hermes Showdown. Introduction. Bookshop vs Fashion Titan. Hermes, the Greek God. In this battle, a small bookshop named Hermes in Izmir, Turkey, clashed with the luxury French brand Hermès, spotlighting the complexities of trademark law. The bookshop, owned by Umit Nar, has operated for 15 years and draws its name […]